Swizzl

Privacy Policy

Last Updated: May 10, 2026

Swizzl, Inc. ("Swizzl," "we," "us," or "our") operates a decision-making platform that helps people make better purchasing and life decisions. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our services.

1. Information We Collect

Information You Provide

  • Account Information: Email address, phone number, and any other contact information you provide
  • Conversation Data: All conversations you have with Swizzl, including questions you ask and details you share about your decisions, circumstances, and preferences
  • Decision Context: Information relevant to your decisions, such as demographic details, timing considerations, budget constraints, and other contextual factors you share
  • Vehicle Information: For automotive decisions, information about vehicles you're considering or that dealers provide about your interests

Information Collected Automatically

  • Device Information: Device type, operating system, browser type, and device identifiers
  • Usage Data: How you interact with our services, including pages visited and features used
  • Location Data: IP address and, if you provide it, more specific location information relevant to your decision
  • Marketing Attribution Data: When you arrive at Swizzl through an ad, search result, or referral link, we capture the marketing parameters that brought you here (e.g., utm_source, utm_campaign, ad-platform click identifiers like fbclid), the landing URL, and the referring site. We use this to understand which marketing efforts brought you to us, not to track you across the wider web.
  • Cookies and Tracking: We use first-party cookies and similar technologies to keep you signed in, remember your preferences, and understand usage patterns. A notice on first visit lets you know cookies are in use.

2. How We Use Your Information

We use your information to:

  • Provide Our Services: Process your questions, generate personalized recommendations, and help you make better decisions
  • Improve Our Platform: Analyze conversations and usage patterns to enhance our AI models, prompts, and overall service quality
  • Train and Fine-Tune Models: Use conversation data to improve our AI capabilities and decision-making frameworks
  • Facilitate Dealer Relationships: When you access Swizzl through a dealer referral link, share relevant conversation summaries with that dealer to help them serve you better
  • Analytics and Research: Understand how people use Swizzl and what types of decisions they're making
  • Marketing: Improve our marketing efforts and understand our users better
  • Legal Compliance: Comply with applicable laws and respond to legal requests

3. How We Share Your Information

With Automotive Dealers

Dealer-Referred Users: If you access Swizzl through a dealer's referral link (via their website, advertisement, or other marketing), we share a summary of your conversation with that dealer. This summary includes:

  • Key factors in your decision-making process
  • Your realized preferences and priorities
  • Your purchase intent and timeline
  • Your contact information (name, email, phone number)

This sharing enables the dealer to have a more informed conversation with you.

Direct Users: If you access Swizzl directly (not through a dealer referral), we will only share your information with dealers if you explicitly consent to a specific dealer referral.

With AI Service Providers

We use third-party AI providers (including Anthropic and potentially others) to power our platform. Your conversations are transmitted to these providers for processing. We use standard API agreements where these providers do not train their models on your data.

With Analytics and Service Providers

We may share information with analytics providers (such as Google Analytics or Mixpanel, if implemented), cloud storage providers (including combinations of AWS, Google Cloud, Azure, and others), and other service providers that help us operate our platform.

With Advertising Platforms

When you arrive at Swizzl from an ad we ran on a platform such as Meta (Facebook/Instagram), we send a server-side event back to that platform confirming the click landed and a session started. This is standard practice that lets the platform measure how its ads performed and optimize future ad delivery.

In the initial version of this integration, we send only:

  • The platform's own click attribution token (for example, the fbc value derived from fbclid)
  • Your IP address and user-agent string
  • The URL of the page you landed on and the time of the event

We do not send your name, email, phone number, or any conversation content to advertising platforms in this initial version. A future expansion may send hashed identifiers for richer conversion measurement; if and when that ships, we will update this Privacy Policy and call it out specifically.

With Third Parties

We may share aggregated, anonymized data with third parties for research, marketing, or business purposes. We reserve the right to share or license data to third parties in ways that support our business objectives, subject to applicable legal requirements.

For Legal Reasons

We may disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Data Retention

Different types of data are retained for different periods, reflecting how long they remain useful:

  • Account information and conversation data: Retained indefinitely while your account is active, so you can return to your decision history and so we can continuously improve our services. Deleted on request (see Section 5).
  • Session and marketing attribution data: Granular session-level records are retained for up to 24 months. After that, we keep only aggregated, non-identifying summaries.
  • Ad-performance metrics: Daily ad-performance metrics from our advertising partners are retained at row-level granularity for 13 months. After that, only aggregated rollups are kept.
  • Server-side events sent to advertising platforms: We do not maintain a local copy of these events beyond short-lived operational logs (typically 30 days). The receiving platform's retention is governed by that platform's own policies.

You may request deletion of your data at any time by contacting us at ia.lzzws@ofni. See Section 5 for how we handle these requests.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Portability: Request your data in a portable format
  • Opt-Out: Opt out of certain data uses (note: currently, using our service requires consent to data usage for service improvement)

California Residents: Under the California Consumer Privacy Act (CCPA), you have additional rights including the right to know what personal information we collect, use, and share, and the right to opt-out of sales of personal information.

EU/UK Residents: Under GDPR, you have rights including access, rectification, erasure, restriction of processing, data portability, and objection to processing.

To exercise these rights, contact us at ia.lzzws@ofni.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your information.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. By using our services, you consent to such transfers. We take steps to ensure adequate protection of your data in accordance with applicable law.

8. Children's Privacy

Swizzl is not intended for children under 13. We do not knowingly collect information from children under 13. If you are under 13, do not use our services or provide any information to us.

Users between 13 and 18 should have parental permission before using our services, though we do not actively verify parental consent.

If we learn we have collected information from a child under 13, we will delete it promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, providing additional notice through our services or via email.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Swizzl AI Inc.
200 Lawton St. #3
San Francisco, CA 94122
ia.lzzws@ofni

Note: This Privacy Policy is designed to comply with applicable U.S. privacy laws, including CCPA, and EU/UK GDPR. As our business evolves, we will update this policy accordingly.